About the Client
A local real estate developer launching a residential project. They needed serious inquiries, not just reach or followers.
Initial Situation
- No structured lead generation system
- Relying on brokers and offline marketing
- Previous ad attempts gave low-quality leads
- No landing page (only WhatsApp number)
Objective
- Generate qualified leads
- Reduce cost per lead
- Create a simple system for consistent inquiries
What We Did
1. Built a Simple Landing Page
- Clear project details
- Location advantages
- Basic trust elements
- Lead form + WhatsApp option
2. Set Up Meta Lead Campaigns
- Targeted local + investor audience
- Focused messaging: pricing, location, availability
- Tested 3 different creatives
3. Lead Quality Filtering
- Added basic questions in forms
- Focused on intent-based audience
- Coordinated with sales team for follow-up
Results (45 Days)
- Total Leads Generated: ~210
- Average Cost Per Lead: ₹140–₹180
- Qualified Leads: ~35–40%
- Site Visits Increased noticeably
What Worked
- Simple landing page (better than direct WhatsApp)
- Clear pricing communication
- Local targeting + interest filters
What Didn’t Work
- Generic “luxury lifestyle” creatives didn’t convert
- Broad audience targeting increased CPL
Honest Takeaway
Real estate marketing is not about reach—it’s about:
- Lead quality
- Follow-up system
- Clear communication
CTA
If you need serious buyers, not just leads,
We can help you build a proper system.
