About the Client
A small D2C clothing brand selling through Shopify. They had already tried running ads but weren’t seeing consistent returns.
Initial Situation
- Running Meta Ads without proper structure
- No clear funnel (only direct sales campaigns)
- Website had basic design, low conversion rate
- No retargeting setup
- ROAS fluctuating between 1.2x – 1.8x
They were spending money, but not confidently scaling.
What We Focused On
Instead of increasing budget, we fixed the basics first.
What We Did
1. Reworked the Ad Structure
- Separated campaigns: cold, warm, retargeting
- Tested 3–4 audience types instead of one broad audience
- Focused on fewer but better-performing creatives
2. Improved Creatives (Big Impact Area)
- Shifted from product-only images → lifestyle + UGC-style videos
- Added hooks in first 3 seconds
- Highlighted pricing, offers, and trust
3. Fixed the Funnel
- Added retargeting ads (cart viewers, page visitors)
- Created simple urgency (limited stock, offers)
- Cleaned up product pages (better images + descriptions)
What Happened After 90 Days
Ads Performance
- ROAS improved from ~1.5x → ~3.2x average
- Best campaigns touched ~4x ROAS
- Cost per purchase reduced by ~35%
Business Impact
- More consistent daily sales
- Able to increase ad budget gradually
- Reduced dependency on “random sales spikes”
What Worked
- Better creatives > increasing ad budget
- Retargeting made a huge difference
- Simple funnel fixes improved conversions
What Didn’t Work
- One broad targeting campaign burned budget
- Over-polished creatives underperformed vs raw-style videos
Honest Takeaway
Ecommerce growth is less about “spending more” and more about:
- Right creatives
- Clear funnel
- Consistent testing
CTA
If your ads are running but not profitable,
Let’s audit and fix the fundamentals first.
